3 Way (Three Way) Link Building Service

One way to improve the ranking your website receives in a search and to bring more visitors to your site is a method known as 3 way link building. This is a somewhat more complicated system than other link building methods, but it is also the most effective of them all and worth whatever it takes to set up. It also has the advantage of being accepted by search engines, unlike the other link building methods which are no longer being calculated into the results of a search.



In order to start a 3 way link building concept for your website, you will have to know what that is in the first place. For starters, you will need to have three participating websites that all link back to one another. For example, you have website A and give your link to a similar website B that then passes their link onto website C, which then in turn sets up your link which leads right back to your website A. As long as this cycle is not broken, it will work with any search engine and will not be classified as a two way link, even though the outcome is the same and higher search rankings and more traffic is the result. In fact, more traffic will probably be the result because a total of 3 websites will be linked with one another and the more websites involved, the more traffic there will be.



In order to make 3 way link building work for your website, you will have to compile a list of sites that have subject matter relevant or similar to what is on yours. Once you have this list you should contact them, either through an email or even by calling them up should they have a contact number available. Ask them if they are interested in 3 way linking, since they will have to provide their link to another website that will have to post a link back to you. Some sites have sister sites or partners that they work with, and that would be the best place to start. When looking for sites to take part in 3 way link building with you, also do a search and see which are the top ranked websites in your field and then take a look at their link section. It is a good tactic to have those websites participate in 3 way looking, because that is the fastest and most efficient way to improve your own traffic and search ratings. Sometimes the successful sites sell links, this can be done, but make sure that they understand the conditions.



In order to make a 3 way link building system work for you, you will have to do some research and asking around in order to find willing partners. Once this is done, you will have to check on the links for the other two websites and also do what you can to attract people to your site and not rely on others completely.
source:-seosc.com

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Basic SEO services for websites

SEO analysis (On-Page SEO)

SEO analysis is the be-all and end-all of every site to achieve good ranking in search results. We provide thorough analyses of on-page factors and suggest the right keywords. The SEO analysis also contains a basic SEO strategy where we suggest ways how to work on SEO in future.

SEO analysis includes

• Keyword research
• Competitors’ keyword research
• List of recommended keywords
• Your website code analysis
• Inbound links analysis
• Title and heading suggestions
• Suggestions for new content
• Other on-page SEO suggestions

 

Link Building Strategy (Off-Page SEO)

Getting backlinks is the essential part of a comprehensive SEO. If you wish to do it yourself, we can develop a link building strategy for you. In one document, you will receive the analysis of your and your biggest competitors’ backlinks, instructions how to build links, on which type of links you may want to focus and where can you get these links.

 

Link Building Strategy includes

• Analysis of backlinks
• Analysis of competitors’ backlinks
• Link building strategy suggestions
• Link building instructions
• Guidance on how to get new backlinks
• Recommendations for what type of links you should focus on
• Examples, where to get new links
• List of link building mistakes to avoid

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Google Web Master Tools

The Google Webmaster Tools are a set of utilities that owners have a website or blog to verify certain aspects related to Google.

First of all, to use our blog we must verify, By putting code or uploading a file to our server. Once verified you can access the control panel of your domain.

There you will find 4 different types of utilities: Information site, your Web site, Diagnostics and Labs, Let's dissect:

Site Information

First, we can handle Sitemaps, Some files. Xml that tell Google all the pages to include and other data such as the crawl.
If we use WordPress as a plugin must install Google XML Sitemaps, Have generated the sitemap and included in this control panel. Typically the address is www.nuestrodominio.com / sitemap.xml, so we will include it and Google will review.

In Crawler Access has passed we will see when the Google robot through our website and see if you read that correctly our robots.txt file, a text file which indicate which pages should not be indexed. Also in this section can delete a specific URL.
Site Links is a section where you can check if Google has generated links site (Sitelinks) on our website, which will check for the name of our blog to Google, Sure that you have ever seen.

There is no magic formula to obtain links from sites, but it seems to help have many links to specific parts of our blog (including links generated site) and as always a good design, accessible to the robot of Google.

If at any time we change our blog site it can indicate to Google Change Address, Using 301 redirects and taking great touch, although grateful to have such tools.

Finally, Settings we can handle minor parameters such as geographic targeting (Where do visitors come mostly?), The preferred domain (With WWW or without WWW?) Or the frequency of tracking.

Its web site

If in the previous section we set up many things, especially in this section we see how they come to our blog via Google. Parts:

Popular search queries will indicate in which search results appear our site and clicks on the results they have done. Can serve to optimize to a greater or lesser extent our site to specific keywords.


Who's linking to our site? What we see in Links to your site, Which by default will check which pages on our site are linked, while the anchor text (Anchor text) to see what text to link us more.

Keywords represents a fundamental, What words appear more in our site? Guide all of our content to specific keywords is to optimize much of our SEO strategy and obviously density appear in the content of our blog much depends on it.

In Internal links see pages linked to from other pages of our blog, links do not go beyond our blog. Encourage good strategy links between our content will help the user to stay longer in our blog.

Finally, through Subscriber stats we see the number of users who have subscribed to your feeds using Google products like iGoogle, Google Reader, or Orkut. However Do not trust any of this figureAlways advised to be more aware of a figure like that can give Feedburner.

Diagnostics

Did you find a problem Google indexing our site? Here you can check:

In Crawl errors Google will indicate errors that have been encountered, such as carrying things linked to missing pages (error 404), restricted content through our robots.txt ... it never hurts to review this area to avoid possible penalties for things we may have committed inadvertently.
Crawl stats gives us the parameters that Google is moving in our blog: in some cases can be high and in particular we are interested in the "download time" to see the speed of our site, if it is something that we can also see below with another tool.
Are we wrong to duplicate content? HTML Tips us say, can often happen with static content such as pages that duplicate meta tags inadvertently "description", Google will show the number here to be dealt with as soon as possible.

Labs

As virtually any Google tool Webmaster tools also have experimental features, Which in this case are three:

First Browse as Googlebot Google will show us how our site is in a similar way if we disable the CSS on our blog. Should check these things to see if maybe some interesting content Google can not track it (flash content, for example).

Do we have a virus on our site? Google will indicate in Malware Details. If it detects probably show it to visitors with a message, so we greatly interested not find anything wrong with our site.
How quickly load our blog? Site Performance tell us: Google bets always a faster web and for a long time much of their movements are in this area. Are they a significant factor in search engine rankings? Nobody knows, but it does not hurt to remove unnecessary things and improve the loading time of our blog.
source:-100seotips.com
SEO services company

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google page ranking

PageRankTM (PR)

is a numeric value that represents how important a website is online. Google becomes the idea that when a web site places a link (link) to another, is in fact a vote for the latter.

The more votes has a page will be considered more important by Google. Moreover, the importance of the page that casts the vote also determines the weight of this vote. In this way, Google calculates the importance of a page thanks to the votes received, taking into account the importance of each page that casts the vote.

PageRankTM (developed by the founders Larry Page and Sergey Brin)is the way Google decides the importance of a page. It is a valuable data because it is one of the factors that determine the position will have a page within the search results. It is not the only factor that Google uses to rank pages, but it is one of the most important.

Keep in mind that not all the links are taken into account by Google. For example, Google filters out and discards the links of pages devoted exclusively to put links (called 'link farms').

In addition, Google admits that a page can not control the links that point to it, but you can check the links page to other pages in place. Therefore, links to a page can not harm it, but it links a page to place penalized sites may be harmful to your PageRankTM.

If a site has PR0, it is usually a site penalized, and may not be intelligent to put a link to her.

One way to know a page is PageRankTM download it the Google search bar (only available for MS IExplorer). Bar appears in the one shown in green PageRankTM value on a scale of 0 to 10. PR10 websites are Yahoo, Microsoft, Adobe, Macromedia, and Google. You have a full list of PR10 sites.

Algorithm
The algorithm 'PageRankTM' was patented in the United States on 8 January 1998 by Larry Page. The original title is "Method for node ranking in a linked database ', and was assigned patent number 6,285,999.

PageRank is a probability distribution used to represent the likelihood that a person randomly clicking on links will arrive at any particular page. PageRank can be calculated for collections of documents of any size. It is assumed in several research papers that the distribution is evenly divided among all documents in the collection at the beginning of the computational process. The PageRank computations require several passes, called "iterations", through the collection to adjust approximate PageRank values to more closely reflect the theoretical true value.

A probability is expressed as a numeric value between 0 and 1. A 0.5 probability is commonly expressed as a "50% chance" of something happening. Hence, a PageRank of 0.5 means there is a 50% chance that a person clicking on a random link will be directed to the document with the 0.5 PageRank.

SERP Rank

The Search engine results page (SERP) is the actual result returned by a search engine in response to a keyword query. The SERP consists of a list of links to web pages with associated text snippets. The SERP rank of a web page refers to the placement of the corresponding link on the SERP, where higher placement means higher SERP rank. The SERP rank of a web page is not only a function of its PageRank, but depends on a relatively large and continuously adjusted set of factors (over 200), commonly referred to by internet marketers as "Google Love".Search engine optimization (SEO) is aimed at achieving the highest possible SERP rank for a website or a set of web pages
source:-100seotips.com

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Google Adsense

Google AdSenseis a Google service for which the webmaster inserts a website text-based, images or video ads, called AdWords into their website, and get money for each 'click' that visitors click on the ad. This is a Adsense and if you want to put your adds in others websites through google, it will be called Google Adwords.

How to work with Adsense?

Operation is very simple. The webmaster inserts a JavaScript code that calls a Google server. This server analyzes the page where you insert the code and, depending on the contents therein, generates a code that displays a series of ads for companies that are related to the theme of the page.

In this way, you get the 'clickthrough rate' (the percentage of visitors who click the link) is higher, since readers are more interested in the topic. Thus, the benefits are greater for the webmaster.

Moreover, the formats of the ads are highly customizable, both in color and size. Even you can prevent ads from your competitors web sites appearing in this advertisement posted.

What I need to participate in the service Adsense?: Only need to be the administrator of a website and make a request to the Google team. That yes, Google has some very clear rules with the quality of the websites, not to insert AdSense on pages that have pop-ups or dialers, for example.

Once your site has been accepted, you can start inserting advertising in minutes. However, it may be that the ads are not visible for a few hours since the Google ad server have to crawl your site.

How much money will I make?

Google does not provide any amount of money for each 'click', varies with each advertiser, and it is Google that decides this amount. However, in every moment you can see how much money you're winning.

Google sends a check to your home at the end of each month provided you earn more than $ 100. Anyway, the end of each year sends you a check for whatever amount of money you'd be.

Can you insert AdSense on pages in another language?:

Of course. Check out this article in which Google announced the start of the AdSense program in Spanish, Arabic or another language.
How do I know which type of ads to insert on my website?:

Insert the URL of your website and see the result

source:-100seotips.com

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Pay Per Click concept

 If your page does not appear in the top 20 results of a search engine (which is pretty optimistic) likely will not get visitors through search engines, unless you pay for it. Many browsers, however, have a column on the right side of search results where you can purchase a "sponsored link", ie you can list their payment of a fee. This is what is known as Pay Per Click (PPC) or Google Adword

Systems, pay-per-click or pay-per-views "are based advertising model where the advertiser pays for every royal visit to receive through the system. In a search engine PPC, advertisers bid to get the top positions in the keywords of interest. The highest bid, along with other criteria, does the ad to appear at the top of the list of results, which (supposedly) that the web will have a greater number of visitors, while increasing the cost per visit.

The major PPC systems currently operating in Spain are: Google Adwords, Espotting and Overture. All feed on "sponsored results" or "ad links" to the major search engines and web portals. Google, Overture and Espotting have programs to pay for visits that allow advertisers to select a set of keywords associated with a URL to direct visitors, custom titles and descriptions for each keyword, elements that appear in the results provided Google, Overture and Espotting as well as their respective networks of partners. No clutch, the order of advertisers in Google's case no longer depends only on the commitment of our advertisers, but other factors such as click-through rate ("Click-Through Rate" - CTR) of the ad.
The fundamental advantage of the system of "Pay per click" is its ability to provide almost immediate visibility to advertisers on major search engines and portals. Its disadvantage lies in its, in many cases, high cost and should be complemented by campaigns positioning results, "free" and profitability measurement systems.
How does Pay Per Click?

First you pick the keywords that are important to your customers, those terms that people search in the search. Next, research how other advertisers are paying to appear on such lists of sponsored links. The higher you want to appear on the list of sponsors, the more you pay. The list begins with the best postor.Evidentemente, you want to find out how much you pay, for many customers and how much business will provide these visitors. You should be able to identify more than 100 search terms related by those who might want to bid on a single product or service.
Advantages

- PPC is the most effective method to get potential customers
- You have the ability to continuously monitor the cost per visitor
- It's simple: the more you pay, the best positions will have on the list of "sponsored links"
- You only pay for visitors who click on your ad
- With PPC you can choose the terms to advertise your products and services
-Generate quality traffic to your website and visitors can read a description of your activity before you click on your ad

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What is SEO?

In general, users do not make much use of the lists of favorites or bookmarks browsers provide systems and rarely directly typed the URL of the page you wish to go, because he might not know it.

Given this dynamic, web positioning strategies are critical . Since on the other hand, after a search of less than 40% of Internet users reached the second page of results that provides a search engine, and only 10% check to the third. This is where it is clear the need to achieve visibility and to achieve this we need to think like search engines to better communicate with them.

Google, Yahoo, MSN and company order their results through mathematical algorithms that undergo analysis hundreds of factors. Each company uses a different formula and the idea is not decipher.

The answer lies in the SEO . SEO is the acronym for "search engine optimization (Search Engine Optimization) or" search engine optimizer "(Search Engine Optimizer), which gives us a series of clues and techniques to interpret the mode of operation search engines.

1. Content

What users see vs. what are the search engines. Users can watch and / or read the website but search engines can only read the programming code with which they are developed and, even today, still can not read them all equally, for example, Flash has recently joined Google results but can not be optimized as HTML.

Graphics, sounds and videos are part of a page that search engines can not decipher it is for this reason that the positioning work is based on HTML tags and text.

2. Indexability

This concept refers to the ownership of the page to be properly indexed by search engine robots, allowing access to all corners, facilitating navigation and showing all its contents clearly.

"The meta tags
The Meta Tags are code in the header is not visible on screen when displaying the page. There are several types of Meta-Tags and they do a description of the content and features we want that search engines take into account.

    * Meta Robots :         This tag is only necessary if you want that page is not indexed in search engines.
    * Meta Description :  This tag is important because it allows us to make a more profound than in the title, which we refer to the page content.
    * Meta Keywords :    Perhaps the most important, she put the key words through the schools want this page to be found on search engines. Any other Meta tag is not considered by most search engines, only for some very specialized. It is noteworthy that Meta tags are not a magic solution to position a site in search engines, you must use all the techniques to be successful.



In conclusion, the main goal HTML tags to keep in mind for a good positioning are:

- Title.
Before entering into any other theme or gimmick positioning is important to define the titles of our pages, which should make a brief reference to the content of the page to which you are assigning, taking care to include the most important word describe the page or section to which we refer.

- Description.
Individual short description or abstract of the document as a meta tag that summarizes in a brief and concise content of the document and that may appear below the title in the "SERP's (search results pages of search engines.)

- H1, H2, H3, ... Hn
Correspond to the holders of any websites, so that the text you include in this tag will be taken into account for the contents of the page. Its importance depends on the number that accompanies them, H1 being the most important and so on until H6. You should only use a single level page and not found much use beyond the H4.

"The relevance
Relevance is an important point, this means that any word used in the title and meta tags of the page in question should be included within the text content of the page. It is noteworthy that some practices are penalized by search engines such as using hidden text and word lists.

"The URL
You try to be as descriptive as possible and semantically also facilitate proper indexing of the document. As an example: www.nombreempresa.com / activity-main.html
To strengthen the content of the page and improve your position in search engines is important that labels view the URL above and have the same content.

»Photos
Are not read by search engines, but you can rename them or give them descriptive attributes to facilitate indexing. A picture of a cat whose name is "12345.jpg" is not very descriptive, but if you change it to "gato.jpg" and you're telling the search engines what is that picture. And you can add the ALT attribute, very important for accessibility of documents and for proper indexing, with a description of the photo, in this case ALT = "a gray cat," and that will also serve people with disabilities be aware of their visual content.

"The outgoing links
They are also an important factor in the confidence that generates a site. Always try to add value to the user through the content with outbound links. Since your users can not navigate all the available web pages: Convert your reference page with unique content and a number of resources that extend and complement the information.

"The map
Finally, your site should include a file sitemap.xml , a map of your site to facilitate proper indexing by search engines.



3. Keywords
One of the most crucial factors in the management of the natural results are the key words, as in any book we are informed of the contents of the page and to be text, are perfectly understood by search engines, you should avoid using text as: "Home Page", "Home," Name of the Institution. "Search engines are the main gateway to cyberspace. A person who wants to find a page on the Internet, usually done through a search engine.

All positioning campaign must begin with the analysis of the keywords or keywords for which you want to optimize the website. Keywords means those words such as "hotel" or strings of words such as "hotels in Barcelona, and your choice will depend on the content of your campaign goals, and finally, the target or target to which you want to address .

The SEO is roughly 4 points:
* Content. Basis of SEO, without content you have nothing to position . The aim is that the content created, has quality and is accessible and readable by search engines. You      can use SEO-Browser to view your site as you would a search engine.
* S.E.O. (search engine optimization)Keywords (keywords) . The basis for the classification of any form are the key words, for according to the words that we include on our site, we store the search engines. So choose the best keywords for your site is one of the great challenges of SEO . The typical procedure for choosing and finding keywords is that   once chosen the theme on which we write, we make an investigation of possible keywords, through research on the topic to see what kind of concepts and words are which      are more related to it and then brainstorm ideas related words (can be via a tool like Google for keywords ). Once you've identified several key words then check the     
frequency with which they are searched and choose according to your target market and existing competition for that keyword. It should be noted that the term " keyword "does not necessarily refer to a word and in most cases refers to phrases .

* Optimization. Once you have the list of keywords you're using should try to take the best advantage of optimizing your content using tags , as the title (title), headers (h1, h2, h3, ...) and description (mini-summary of your page.)

* Authority. The way you show the search engines that our site is relevant, is through the sites we link. Making other sites link to us is what is known as link building . In addition, since the content is not sold by itself is important to promote related sites, portals and social networks and eventually cultivate relationships with other bloggers and with your own readers, it is these that can help you promote you by word of mouth.

4 . Professional Services

Hiring an SEO is a very important decision that can improve your site and save time, but also risk damage to your reputation. Make sure to research the potential benefits and the damage that a solvent can cause little SEO on your site. Many SEOs and other agencies and consultants provide useful services for website owners, including:
    * Review the content and site structure.
    * Technical assistance in the development of web sites, for example, hosting, redirects, error pages, using JavaScript, etc.
    * Content Development.
    * Management online business development campaigns.
    * Keyword research.
    * SEO training.
    * Experience in specific sectors and geographic regions.

Advertise on Google does not influence the position in which your site appears in search results. Google never accepts money to include or rank sites in our search results, appear in organic search results is free.

There are free resources such as Google Webmaster Tools, the Webmaster Central blog and the official forum, which can provide a wealth of information about optimizing your site for organic search. You can find many of these free resources and information on paid search in Google Webmaster Central .

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