3 Way (Three Way) Link Building Service

One way to improve the ranking your website receives in a search and to bring more visitors to your site is a method known as 3 way link building. This is a somewhat more complicated system than other link building methods, but it is also the most effective of them all and worth whatever it takes to set up. It also has the advantage of being accepted by search engines, unlike the other link building methods which are no longer being calculated into the results of a search.



In order to start a 3 way link building concept for your website, you will have to know what that is in the first place. For starters, you will need to have three participating websites that all link back to one another. For example, you have website A and give your link to a similar website B that then passes their link onto website C, which then in turn sets up your link which leads right back to your website A. As long as this cycle is not broken, it will work with any search engine and will not be classified as a two way link, even though the outcome is the same and higher search rankings and more traffic is the result. In fact, more traffic will probably be the result because a total of 3 websites will be linked with one another and the more websites involved, the more traffic there will be.



In order to make 3 way link building work for your website, you will have to compile a list of sites that have subject matter relevant or similar to what is on yours. Once you have this list you should contact them, either through an email or even by calling them up should they have a contact number available. Ask them if they are interested in 3 way linking, since they will have to provide their link to another website that will have to post a link back to you. Some sites have sister sites or partners that they work with, and that would be the best place to start. When looking for sites to take part in 3 way link building with you, also do a search and see which are the top ranked websites in your field and then take a look at their link section. It is a good tactic to have those websites participate in 3 way looking, because that is the fastest and most efficient way to improve your own traffic and search ratings. Sometimes the successful sites sell links, this can be done, but make sure that they understand the conditions.



In order to make a 3 way link building system work for you, you will have to do some research and asking around in order to find willing partners. Once this is done, you will have to check on the links for the other two websites and also do what you can to attract people to your site and not rely on others completely.
source:-seosc.com

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Basic SEO services for websites

SEO analysis (On-Page SEO)

SEO analysis is the be-all and end-all of every site to achieve good ranking in search results. We provide thorough analyses of on-page factors and suggest the right keywords. The SEO analysis also contains a basic SEO strategy where we suggest ways how to work on SEO in future.

SEO analysis includes

• Keyword research
• Competitors’ keyword research
• List of recommended keywords
• Your website code analysis
• Inbound links analysis
• Title and heading suggestions
• Suggestions for new content
• Other on-page SEO suggestions

 

Link Building Strategy (Off-Page SEO)

Getting backlinks is the essential part of a comprehensive SEO. If you wish to do it yourself, we can develop a link building strategy for you. In one document, you will receive the analysis of your and your biggest competitors’ backlinks, instructions how to build links, on which type of links you may want to focus and where can you get these links.

 

Link Building Strategy includes

• Analysis of backlinks
• Analysis of competitors’ backlinks
• Link building strategy suggestions
• Link building instructions
• Guidance on how to get new backlinks
• Recommendations for what type of links you should focus on
• Examples, where to get new links
• List of link building mistakes to avoid

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Google Web Master Tools

The Google Webmaster Tools are a set of utilities that owners have a website or blog to verify certain aspects related to Google.

First of all, to use our blog we must verify, By putting code or uploading a file to our server. Once verified you can access the control panel of your domain.

There you will find 4 different types of utilities: Information site, your Web site, Diagnostics and Labs, Let's dissect:

Site Information

First, we can handle Sitemaps, Some files. Xml that tell Google all the pages to include and other data such as the crawl.
If we use WordPress as a plugin must install Google XML Sitemaps, Have generated the sitemap and included in this control panel. Typically the address is www.nuestrodominio.com / sitemap.xml, so we will include it and Google will review.

In Crawler Access has passed we will see when the Google robot through our website and see if you read that correctly our robots.txt file, a text file which indicate which pages should not be indexed. Also in this section can delete a specific URL.
Site Links is a section where you can check if Google has generated links site (Sitelinks) on our website, which will check for the name of our blog to Google, Sure that you have ever seen.

There is no magic formula to obtain links from sites, but it seems to help have many links to specific parts of our blog (including links generated site) and as always a good design, accessible to the robot of Google.

If at any time we change our blog site it can indicate to Google Change Address, Using 301 redirects and taking great touch, although grateful to have such tools.

Finally, Settings we can handle minor parameters such as geographic targeting (Where do visitors come mostly?), The preferred domain (With WWW or without WWW?) Or the frequency of tracking.

Its web site

If in the previous section we set up many things, especially in this section we see how they come to our blog via Google. Parts:

Popular search queries will indicate in which search results appear our site and clicks on the results they have done. Can serve to optimize to a greater or lesser extent our site to specific keywords.


Who's linking to our site? What we see in Links to your site, Which by default will check which pages on our site are linked, while the anchor text (Anchor text) to see what text to link us more.

Keywords represents a fundamental, What words appear more in our site? Guide all of our content to specific keywords is to optimize much of our SEO strategy and obviously density appear in the content of our blog much depends on it.

In Internal links see pages linked to from other pages of our blog, links do not go beyond our blog. Encourage good strategy links between our content will help the user to stay longer in our blog.

Finally, through Subscriber stats we see the number of users who have subscribed to your feeds using Google products like iGoogle, Google Reader, or Orkut. However Do not trust any of this figureAlways advised to be more aware of a figure like that can give Feedburner.

Diagnostics

Did you find a problem Google indexing our site? Here you can check:

In Crawl errors Google will indicate errors that have been encountered, such as carrying things linked to missing pages (error 404), restricted content through our robots.txt ... it never hurts to review this area to avoid possible penalties for things we may have committed inadvertently.
Crawl stats gives us the parameters that Google is moving in our blog: in some cases can be high and in particular we are interested in the "download time" to see the speed of our site, if it is something that we can also see below with another tool.
Are we wrong to duplicate content? HTML Tips us say, can often happen with static content such as pages that duplicate meta tags inadvertently "description", Google will show the number here to be dealt with as soon as possible.

Labs

As virtually any Google tool Webmaster tools also have experimental features, Which in this case are three:

First Browse as Googlebot Google will show us how our site is in a similar way if we disable the CSS on our blog. Should check these things to see if maybe some interesting content Google can not track it (flash content, for example).

Do we have a virus on our site? Google will indicate in Malware Details. If it detects probably show it to visitors with a message, so we greatly interested not find anything wrong with our site.
How quickly load our blog? Site Performance tell us: Google bets always a faster web and for a long time much of their movements are in this area. Are they a significant factor in search engine rankings? Nobody knows, but it does not hurt to remove unnecessary things and improve the loading time of our blog.
source:-100seotips.com
SEO services company

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google page ranking

PageRankTM (PR)

is a numeric value that represents how important a website is online. Google becomes the idea that when a web site places a link (link) to another, is in fact a vote for the latter.

The more votes has a page will be considered more important by Google. Moreover, the importance of the page that casts the vote also determines the weight of this vote. In this way, Google calculates the importance of a page thanks to the votes received, taking into account the importance of each page that casts the vote.

PageRankTM (developed by the founders Larry Page and Sergey Brin)is the way Google decides the importance of a page. It is a valuable data because it is one of the factors that determine the position will have a page within the search results. It is not the only factor that Google uses to rank pages, but it is one of the most important.

Keep in mind that not all the links are taken into account by Google. For example, Google filters out and discards the links of pages devoted exclusively to put links (called 'link farms').

In addition, Google admits that a page can not control the links that point to it, but you can check the links page to other pages in place. Therefore, links to a page can not harm it, but it links a page to place penalized sites may be harmful to your PageRankTM.

If a site has PR0, it is usually a site penalized, and may not be intelligent to put a link to her.

One way to know a page is PageRankTM download it the Google search bar (only available for MS IExplorer). Bar appears in the one shown in green PageRankTM value on a scale of 0 to 10. PR10 websites are Yahoo, Microsoft, Adobe, Macromedia, and Google. You have a full list of PR10 sites.

Algorithm
The algorithm 'PageRankTM' was patented in the United States on 8 January 1998 by Larry Page. The original title is "Method for node ranking in a linked database ', and was assigned patent number 6,285,999.

PageRank is a probability distribution used to represent the likelihood that a person randomly clicking on links will arrive at any particular page. PageRank can be calculated for collections of documents of any size. It is assumed in several research papers that the distribution is evenly divided among all documents in the collection at the beginning of the computational process. The PageRank computations require several passes, called "iterations", through the collection to adjust approximate PageRank values to more closely reflect the theoretical true value.

A probability is expressed as a numeric value between 0 and 1. A 0.5 probability is commonly expressed as a "50% chance" of something happening. Hence, a PageRank of 0.5 means there is a 50% chance that a person clicking on a random link will be directed to the document with the 0.5 PageRank.

SERP Rank

The Search engine results page (SERP) is the actual result returned by a search engine in response to a keyword query. The SERP consists of a list of links to web pages with associated text snippets. The SERP rank of a web page refers to the placement of the corresponding link on the SERP, where higher placement means higher SERP rank. The SERP rank of a web page is not only a function of its PageRank, but depends on a relatively large and continuously adjusted set of factors (over 200), commonly referred to by internet marketers as "Google Love".Search engine optimization (SEO) is aimed at achieving the highest possible SERP rank for a website or a set of web pages
source:-100seotips.com

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Google Adsense

Google AdSenseis a Google service for which the webmaster inserts a website text-based, images or video ads, called AdWords into their website, and get money for each 'click' that visitors click on the ad. This is a Adsense and if you want to put your adds in others websites through google, it will be called Google Adwords.

How to work with Adsense?

Operation is very simple. The webmaster inserts a JavaScript code that calls a Google server. This server analyzes the page where you insert the code and, depending on the contents therein, generates a code that displays a series of ads for companies that are related to the theme of the page.

In this way, you get the 'clickthrough rate' (the percentage of visitors who click the link) is higher, since readers are more interested in the topic. Thus, the benefits are greater for the webmaster.

Moreover, the formats of the ads are highly customizable, both in color and size. Even you can prevent ads from your competitors web sites appearing in this advertisement posted.

What I need to participate in the service Adsense?: Only need to be the administrator of a website and make a request to the Google team. That yes, Google has some very clear rules with the quality of the websites, not to insert AdSense on pages that have pop-ups or dialers, for example.

Once your site has been accepted, you can start inserting advertising in minutes. However, it may be that the ads are not visible for a few hours since the Google ad server have to crawl your site.

How much money will I make?

Google does not provide any amount of money for each 'click', varies with each advertiser, and it is Google that decides this amount. However, in every moment you can see how much money you're winning.

Google sends a check to your home at the end of each month provided you earn more than $ 100. Anyway, the end of each year sends you a check for whatever amount of money you'd be.

Can you insert AdSense on pages in another language?:

Of course. Check out this article in which Google announced the start of the AdSense program in Spanish, Arabic or another language.
How do I know which type of ads to insert on my website?:

Insert the URL of your website and see the result

source:-100seotips.com

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Pay Per Click concept

 If your page does not appear in the top 20 results of a search engine (which is pretty optimistic) likely will not get visitors through search engines, unless you pay for it. Many browsers, however, have a column on the right side of search results where you can purchase a "sponsored link", ie you can list their payment of a fee. This is what is known as Pay Per Click (PPC) or Google Adword

Systems, pay-per-click or pay-per-views "are based advertising model where the advertiser pays for every royal visit to receive through the system. In a search engine PPC, advertisers bid to get the top positions in the keywords of interest. The highest bid, along with other criteria, does the ad to appear at the top of the list of results, which (supposedly) that the web will have a greater number of visitors, while increasing the cost per visit.

The major PPC systems currently operating in Spain are: Google Adwords, Espotting and Overture. All feed on "sponsored results" or "ad links" to the major search engines and web portals. Google, Overture and Espotting have programs to pay for visits that allow advertisers to select a set of keywords associated with a URL to direct visitors, custom titles and descriptions for each keyword, elements that appear in the results provided Google, Overture and Espotting as well as their respective networks of partners. No clutch, the order of advertisers in Google's case no longer depends only on the commitment of our advertisers, but other factors such as click-through rate ("Click-Through Rate" - CTR) of the ad.
The fundamental advantage of the system of "Pay per click" is its ability to provide almost immediate visibility to advertisers on major search engines and portals. Its disadvantage lies in its, in many cases, high cost and should be complemented by campaigns positioning results, "free" and profitability measurement systems.
How does Pay Per Click?

First you pick the keywords that are important to your customers, those terms that people search in the search. Next, research how other advertisers are paying to appear on such lists of sponsored links. The higher you want to appear on the list of sponsors, the more you pay. The list begins with the best postor.Evidentemente, you want to find out how much you pay, for many customers and how much business will provide these visitors. You should be able to identify more than 100 search terms related by those who might want to bid on a single product or service.
Advantages

- PPC is the most effective method to get potential customers
- You have the ability to continuously monitor the cost per visitor
- It's simple: the more you pay, the best positions will have on the list of "sponsored links"
- You only pay for visitors who click on your ad
- With PPC you can choose the terms to advertise your products and services
-Generate quality traffic to your website and visitors can read a description of your activity before you click on your ad

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What is SEO?

In general, users do not make much use of the lists of favorites or bookmarks browsers provide systems and rarely directly typed the URL of the page you wish to go, because he might not know it.

Given this dynamic, web positioning strategies are critical . Since on the other hand, after a search of less than 40% of Internet users reached the second page of results that provides a search engine, and only 10% check to the third. This is where it is clear the need to achieve visibility and to achieve this we need to think like search engines to better communicate with them.

Google, Yahoo, MSN and company order their results through mathematical algorithms that undergo analysis hundreds of factors. Each company uses a different formula and the idea is not decipher.

The answer lies in the SEO . SEO is the acronym for "search engine optimization (Search Engine Optimization) or" search engine optimizer "(Search Engine Optimizer), which gives us a series of clues and techniques to interpret the mode of operation search engines.

1. Content

What users see vs. what are the search engines. Users can watch and / or read the website but search engines can only read the programming code with which they are developed and, even today, still can not read them all equally, for example, Flash has recently joined Google results but can not be optimized as HTML.

Graphics, sounds and videos are part of a page that search engines can not decipher it is for this reason that the positioning work is based on HTML tags and text.

2. Indexability

This concept refers to the ownership of the page to be properly indexed by search engine robots, allowing access to all corners, facilitating navigation and showing all its contents clearly.

"The meta tags
The Meta Tags are code in the header is not visible on screen when displaying the page. There are several types of Meta-Tags and they do a description of the content and features we want that search engines take into account.

    * Meta Robots :         This tag is only necessary if you want that page is not indexed in search engines.
    * Meta Description :  This tag is important because it allows us to make a more profound than in the title, which we refer to the page content.
    * Meta Keywords :    Perhaps the most important, she put the key words through the schools want this page to be found on search engines. Any other Meta tag is not considered by most search engines, only for some very specialized. It is noteworthy that Meta tags are not a magic solution to position a site in search engines, you must use all the techniques to be successful.



In conclusion, the main goal HTML tags to keep in mind for a good positioning are:

- Title.
Before entering into any other theme or gimmick positioning is important to define the titles of our pages, which should make a brief reference to the content of the page to which you are assigning, taking care to include the most important word describe the page or section to which we refer.

- Description.
Individual short description or abstract of the document as a meta tag that summarizes in a brief and concise content of the document and that may appear below the title in the "SERP's (search results pages of search engines.)

- H1, H2, H3, ... Hn
Correspond to the holders of any websites, so that the text you include in this tag will be taken into account for the contents of the page. Its importance depends on the number that accompanies them, H1 being the most important and so on until H6. You should only use a single level page and not found much use beyond the H4.

"The relevance
Relevance is an important point, this means that any word used in the title and meta tags of the page in question should be included within the text content of the page. It is noteworthy that some practices are penalized by search engines such as using hidden text and word lists.

"The URL
You try to be as descriptive as possible and semantically also facilitate proper indexing of the document. As an example: www.nombreempresa.com / activity-main.html
To strengthen the content of the page and improve your position in search engines is important that labels view the URL above and have the same content.

»Photos
Are not read by search engines, but you can rename them or give them descriptive attributes to facilitate indexing. A picture of a cat whose name is "12345.jpg" is not very descriptive, but if you change it to "gato.jpg" and you're telling the search engines what is that picture. And you can add the ALT attribute, very important for accessibility of documents and for proper indexing, with a description of the photo, in this case ALT = "a gray cat," and that will also serve people with disabilities be aware of their visual content.

"The outgoing links
They are also an important factor in the confidence that generates a site. Always try to add value to the user through the content with outbound links. Since your users can not navigate all the available web pages: Convert your reference page with unique content and a number of resources that extend and complement the information.

"The map
Finally, your site should include a file sitemap.xml , a map of your site to facilitate proper indexing by search engines.



3. Keywords
One of the most crucial factors in the management of the natural results are the key words, as in any book we are informed of the contents of the page and to be text, are perfectly understood by search engines, you should avoid using text as: "Home Page", "Home," Name of the Institution. "Search engines are the main gateway to cyberspace. A person who wants to find a page on the Internet, usually done through a search engine.

All positioning campaign must begin with the analysis of the keywords or keywords for which you want to optimize the website. Keywords means those words such as "hotel" or strings of words such as "hotels in Barcelona, and your choice will depend on the content of your campaign goals, and finally, the target or target to which you want to address .

The SEO is roughly 4 points:
* Content. Basis of SEO, without content you have nothing to position . The aim is that the content created, has quality and is accessible and readable by search engines. You      can use SEO-Browser to view your site as you would a search engine.
* S.E.O. (search engine optimization)Keywords (keywords) . The basis for the classification of any form are the key words, for according to the words that we include on our site, we store the search engines. So choose the best keywords for your site is one of the great challenges of SEO . The typical procedure for choosing and finding keywords is that   once chosen the theme on which we write, we make an investigation of possible keywords, through research on the topic to see what kind of concepts and words are which      are more related to it and then brainstorm ideas related words (can be via a tool like Google for keywords ). Once you've identified several key words then check the     
frequency with which they are searched and choose according to your target market and existing competition for that keyword. It should be noted that the term " keyword "does not necessarily refer to a word and in most cases refers to phrases .

* Optimization. Once you have the list of keywords you're using should try to take the best advantage of optimizing your content using tags , as the title (title), headers (h1, h2, h3, ...) and description (mini-summary of your page.)

* Authority. The way you show the search engines that our site is relevant, is through the sites we link. Making other sites link to us is what is known as link building . In addition, since the content is not sold by itself is important to promote related sites, portals and social networks and eventually cultivate relationships with other bloggers and with your own readers, it is these that can help you promote you by word of mouth.

4 . Professional Services

Hiring an SEO is a very important decision that can improve your site and save time, but also risk damage to your reputation. Make sure to research the potential benefits and the damage that a solvent can cause little SEO on your site. Many SEOs and other agencies and consultants provide useful services for website owners, including:
    * Review the content and site structure.
    * Technical assistance in the development of web sites, for example, hosting, redirects, error pages, using JavaScript, etc.
    * Content Development.
    * Management online business development campaigns.
    * Keyword research.
    * SEO training.
    * Experience in specific sectors and geographic regions.

Advertise on Google does not influence the position in which your site appears in search results. Google never accepts money to include or rank sites in our search results, appear in organic search results is free.

There are free resources such as Google Webmaster Tools, the Webmaster Central blog and the official forum, which can provide a wealth of information about optimizing your site for organic search. You can find many of these free resources and information on paid search in Google Webmaster Central .

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How to choose the best SEO provider for your business

In the present day world, search engine optimisation, the acronym for SEO has become an indispensible element for entrepreneurs who look forward to plunge their goods and services online. A search engine optimiser services provides a lot of help achieving better rankings in major search engines such as Google, Bing, Yahoo, AltaVista and the like. It goes without saying that the SEO is primarily held responsible for optimisation of the website by driving more traffic  which at the same time generates a lot of sales and profits too. In this very context the prime question that strikes our mind is how to choose the best SEO provider for business. In this cut throat age of competition, there are a huge number of SEO providers available in the market. The way a good SEO company can help in uplifting the business, a bad SEO company can cause disasters too. Relevant keywords, unique content and link popularity are the key factors an efficient and professional SEO provider would emphasize upon to obtain a high rank in search engines. So, it becomes unanimously important to choose the SEO provider vigilantly.

A lot of things have to be kept in mind before going for a SEO service provider such as never opting a SEO company which guarantees the topmost plot in the search as Google can do that in search engines. Keyword selection is a very potent element in search engine optimisation. If not taken care, there are chances of losing webpage viewers who can turn out to be potential customers. Keeping this point in view, it becomes very important to enquire of references and a list of client websites and some of the very successful ones so as to judge the potential of the SEO company. It’s safe to have the keywords that the SEO  company ranking services before investing. If it is found after searching the keywords in various search engines that their clients company does not hold a good rank, it may not worth investing in that SEO company. Demand gets generated when a marketable thing is showcased nicely and noticeably. It enhances the impact of the website and makes it meaningful altogether. It is possible to fall prey of companies which opt shortcuts to optimise websites and guarantee immediate results. An effective and efficient SEO company is the one which provides the client with long term solutions and gives continuous customer support.

SEO companies have turned out to be of utmost importance for entrepreneurs running online business. But it is equally important to hire a good SEO  company. The above discussions will help a long way choosing the apt company for business related to internet marketing. A good SEO company does not believe in immediate outcomes but long term services and works on different eras to rank the clients website and keep it high.
source:-webeecreations.com

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Best SEO Practices – 10 Important Twitter Tips

I think Twitter is the most misunderstood social media tool. People either love it, ignore it, or play with it bit and then give up. In addition, spammers abuse the system along with many course which mislead people to think Twitter is some kind of cash funnel.

Without doubt, some people do make money with Twitter, but generally I feel it should be seen as oil that lubricates other parts of your marketing engine. Used by itself, it has SEO value but its marketing effectiveness is poor.

Here are some Twitter tips I recommend you follow:

   1. Make your Tweets, interesting, different, valuable, entertaining and somehow outstanding.
   2. Stamp your personality on messages. Be You, but larger in every aspect.
   3. Avoid using logos because people want conversations with real people.
   4. Try to space your Tweets out during the day.
   5. Look at repeating you earlier Tweets if the message is important, but don’t over do it.
   6. Don’t measure your success by how many followers you have. Instead measure your success by how many re-tweets you achieve.
   7. When someone follow you, jump at this chance to connect with them warmly with a personal message.
   8. Use a URL shortener like www.bt.ly or www.budurl.com
   9. Search around for other useful Tweeter tools, there are lots of them around.
  10. Integrate your all you online marketing with your Twitter account.

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Best SEO Practices – How To Build Backlinks Properly

Best SEO practices dictate that you must avoid the two common mistakes SEO’ers make in building backlinks which are:

   1. Always linking directly to their target site.
   2. Thinking they have to vary their keyword anchor text.

What I mean by stating “Always linking to their target site” is that the backlink targets the main target domain. For instance, instead of pointing a backlink to an intermediary ‘feeder’ website they point it directly to the main website as in the diagram below.



I am not stating that pointing backlinks is to the main site is totally wrong but to do it all the time is very ineffective. This is because you want to build  link juice  and link juice accumulates from one site to another when they are in daisy like chain.  Additionally, you want to trigger the link  juice from higher Page Ranked and Trusted websites so the precious juice flows to your main website.
To do it properly you actually want to randomise your backlinks and boost your backlinks with further backlinks, so the linking structure looks like the diagram below.

The feeder site ideally should be an  aged domain (+2 years) with PR 3 or above, however it could be a web 2.o site, article on an article directory, YouTube video, press release or the countless variety of other websites. However, it has been highly tuned to target specific keywords which are contextual (related to your main site market area).
As a side note, I do not believe in the common belief that you are penalized for always using a specific anchor text in you backlinks. In all my testing, I never had the need to vary my anchor text to other related keywords. My recommendation is to stick to your keywords and vary them when you are statisfied the rankings for those keywords.
Lastly, the above diagram is very simplistic because you can have many more levels. In addition, the links can point to other feedsites and level 2 or 3 links can point to main domain. This kind of link structure can be like a spaghetti with links pointing all over the place, however, I recommend to start simple and keep it simple unless you are forced to do otherwise!
source:-internetmarketingguruservice.com

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On-Page SEO

On Page Optimization is the most important and complex part of search engine optimization. This website helps your search engine ranking through their keywords need. It should be kept based on which some great tips on optimizing your site for articles while the page is going.

This website helps you rank your page or your keywords to increase search engine ranking will depend on the page of your website search engine optimization on any kind of score. It is mainly seen on page factors of your index page, set your keyword rankings.

Page optimization is often forgotten these days, because we focus more and inbound links with targeted anchor text to get more of our time. - Optimization page, but you quickly to do something yourself an extra boost in the SERPS can offer.

There is great for a list page SEO technique that search engine optimization is considered in the evaluation process. Recognizing these factors, but are not limited to: words in the web page URL, title tags, meta tags, headlines, sub headlines, keyword density, words start page, page content, words that are bold in touch , words, site navigation, website link structure and a number of other reasons.

On page optimization tips:

1. URL Naming:
    If your domain name as possible, try to prime your targeted keywords, if still does not include your keywords in the url.

2. Title Tag:
    Title tag, the first words that you place your keywords Place and after using the word can attract visitors

3. Meta Description:
    Many search engines use the description tag at any time, but it is best to set it properly just in case. Put your keywords in the beginning
    of the first meta description and your website attract visitors do yo tour.

4. Meta Keywords:
    Yes many search is now not counted meta keywords, but use less engine search engine keyword tags, meta keywords using the search
    engine is still worth something to have your site rank

5. Use Alt Text for Image Optimization:
    Are unable to see images for Crawlers. Thus, appropriate displays using Alt tag your content with targeted keywords to optimize the
    images,

6. Static URL:
    Remember that all of your important pages should be short and static URLs.

7. Use Headings:
    H1, h2, and use the h3 title tag to define their key subject categories, and putting your keywords in style at least once a title.

8. Valid HTML:
    Use the W3C HTML validator on your page's HTML is valid. A web page for more HTML errors will create not rank well in SERPS.

9. Robot. Txt:
      Your website for search engines with robots.txt file you can restrict access. Check on your website with robot.txt is apposite crawler
      information is required.

10. Sitemap XML:
      Create your XML Sitemap XML Sitemap using search engines crawl your pages.

11. Keep Your Body Text To Read
     Use your keywords in the text body, but keep your body text readable. Not in my drywall text keywords you drywall drywall stuff
     by humans until the drywall dry wall is unclear.

12. Internal Link
      Internal link between the construction related posts

source:-100seotips.com

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SEO Tools

All the time we are trying to find out exactly what projects are you working the competition and how to achieve excellence. Here are different seo tools that can help you understand why some competitors are better positioned than you.

You can use these services as a benchmark for the performance of your site compared to your competitors , analyze the in-links from sites similar to yours and consider well what are your goals before starting a campaign. The statistics include Alexa Traffic Rank, the domains of Age, WebRank Yahoo, Dmoz listings, the Feed Count, count of backlinks and some pages indexed in Search Engines like Google, Yahoo, MSN


Keywords Tools

    * WordTracker
    * Keyword Discovery
    * AdWords Keyword
    * Traffic Estimator

Statistics and Analysis

    * Google Analytics


Rankings

    * Thumbshot Rankings

And diagnostic information

    * WebBug
    * Xenu Link Sleuth
    * Copyscape
    * WebPosition
    * Google Website Optimizer

Firefox Addons

    * Web Developer Toolbar
    * SEO Quake

source:-100seotips.com

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What is Web browser?

A web browser is a software application for retrieving, presenting, and traversing information resources on the World Wide Web. An information resource is identified by a Uniform Resource Identifier (URI) and may be a web page, image, video, or other piece of content.[1] Hyperlinks present in resources enable users easily to navigate their browsers to related resources. A web browser can also be defined as an application software or program designed to enable users to access, retrieve and view documents and other resources on the Internet.

Although browsers are primarily intended to access the World Wide Web, they can also be used to access information provided by web servers in private networks or files in file systems.

The major web browsers are Internet Explorer, Firefox, Google Chrome, Apple Safari, and Opera.

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10 Basic SEO Tips Every Web Developer Should Follow

Search Engine Optimization (SEO) is one of the most important ingredients for getting large amounts of traffic to your website besides high-quality content. Because once your articles are a few weeks old, the majority of the traffic to those articles will come from search engines. That's why it's important to rank high in search engines.

In this article I'm going to show you 10 basic SEO tips that you should keep in mind when writing a new article or developing a new website to make sure your blog ranks high in the search engines.


1. Place Your Keywords In the Title Tag

The title tag is one of the most important things for ranking high for particular keywords. That's why it's very important to think of a title that contains important keywords and grabs the attention of people. Because when people search on search engines like Google, the title of your page will be displayed in the results and people will click on links that are the most attractive to them first. Remember that it's also very important and rewarding to have a unique title, so before you use the title, Google it and see if the title already appears in the top 10 results.

Please keep in mind that Google only displays the first 70 characters(about 8 words) of your page's title. Google does not even index the keywords in your page's title after the 12th or so word. Yahoo and MSN don't even index pages that have a page title that's too long. Source: Google – How Many Words In A Page Title Tag?

Note: WordPress users should use the All in One SEO Pack plugin for WordPress. This plugin gives you the ability to easily place the title of your post in the beginning of your <title> tag.


2. Optimize Your Robots.txt

Having an optimized robots.txt is important because this file can control which pages of your websites get crawled by the search engine spiders. For those of you who use WordPress, I recommend preventing search engine spiders from crawling wp-admin and plugin folders.

Take a look at my my Robots.txt to get an idea of how it works. Its code is pretty much self explanatory but if you want a better understand of it take a look a the links mentioned below.

Here are some more resources about the robots.txt file:

    * Beginners Guide To Robots.txt Files
    * Robots Text File - robots.txt


3. Proper Use of the ALT Attribute

The <alt> attribute should be used to describe an image, not to spammed with keywords that have nothing to do with the image.
Why? Because while it's true that search engine spiders cannot read images, they can however read the <alt> attribute, and having it spammed with keywords that are totally irrelevant to the image will make Google aware of what to derank you for.

Here's some more information about the alt attribute:

    * Don’t Optimize Your ALT Tags For Google!
    * Why you should care with the image ALT attribute


4. Anchor Text of Links

The anchor text is the text inside your <a> tags that links to other pages. Wether they're incoming or outgoing links, it's important for the anchor text to contain a description of where the link is taking the visitor. This is even more important for search engines because it tells its crawlers where the link is going.

So avoid using words like "Click Here" as an anchor text as it can hurt both your website and the website you're linking to. One more thing to keep in mind is to keep the characters in your anchor text under 55.


5. Quality of Inbound and Outbound Links

While most web developers know that having many web sites link to your can boost your rankings, a lot of them don't know that the quality of the websites linking to your websites plays a vital role in your website's page rank. Getting links for random dofollow blogs has a way smaller impact than if a website with a high pagerank links to your website in an article.

Who you link to matters, as Google warned webmasters that they can be penalized if they link to spam websites. Linking to really bad websites (malware injecting websites etc.) can easily get your site removed from Google's search engine results pages(SERPs). One thing to keep in mind is that Google's spiders might not follow all of your links if you have over 100 unique outbound links on a single page.

More articles about linking:

    * Free Link Building Tips To Market Your Website Online
    * How To Get Quality Links The Competition has

6. Proper Use of Header Tags

<h1>, <h2> tags etc. should be used when appropriate. Don't be using <h2> tags as a paragraph or using <div> class="title"</div> to display the title of your page or something.

Here's a few things to keep in mind when using header tags:

    * only use one <h1> tag per page
    * you can use as many <h2> - <h6> tags as you like in your pages
    * search engine crawlers only read basic html

More articles about header tags:

    * How To Use Tags – Proper Use Of H1, H2, H3, H4, H5, H6 Elements
    * How to optimize keywords in header tags

7. Importance of the First Paragraph

Your first paragraph is the most important paragraph in your page. This is because it's the first paragraph search engines scan and they assume that it's somewhat of a summary of the page/article. That's why it's essential to have the most important keywords of your page in the first sentence or two.

If you're using the All in One SEO Pack plugin for WordPress, the plugin will automatically take the content from your first paragraph and place it in the meta description, which is the text that search engines display under the title of your page.


8. Ensure Your Site is Accessible

DevMoose

    * Home
    * CSS
    * JS
    * Tweaks
    * WordPress

10 Basic SEO Tips Every Web Developer Should Follow
Posted by JP on January 26th, 2010 in Blogging | 64 Comments

15 Basic SEO Tips Every Web Developer Should Implement

Search Engine Optimization (SEO) is one of the most important ingredients for getting large amounts of traffic to your website besides high-quality content. Because once your articles are a few weeks old, the majority of the traffic to those articles will come from search engines. That's why it's important to rank high in search engines.

In this article I'm going to show you 10 basic SEO tips that you should keep in mind when writing a new article or developing a new website to make sure your blog ranks high in the search engines.

1. Place Your Keywords In the Title Tag

The title tag is one of the most important things for ranking high for particular keywords. That's why it's very important to think of a title that contains important keywords and grabs the attention of people. Because when people search on search engines like Google, the title of your page will be displayed in the results and people will click on links that are the most attractive to them first. Remember that it's also very important and rewarding to have a unique title, so before you use the title, Google it and see if the title already appears in the top 10 results.

Please keep in mind that Google only displays the first 70 characters(about 8 words) of your page's title. Google does not even index the keywords in your page's title after the 12th or so word. Yahoo and MSN don't even index pages that have a page title that's too long. Source: Google – How Many Words In A Page Title Tag?

Note: WordPress users should use the All in One SEO Pack plugin for WordPress. This plugin gives you the ability to easily place the title of your post in the beginning of your <title> tag.
2. Optimize Your Robots.txt

Having an optimized robots.txt is important because this file can control which pages of your websites get crawled by the search engine spiders. For those of you who use WordPress, I recommend preventing search engine spiders from crawling wp-admin and plugin folders.

Take a look at my my Robots.txt to get an idea of how it works. Its code is pretty much self explanatory but if you want a better understand of it take a look a the links mentioned below.

Here are some more resources about the robots.txt file:

    * Beginners Guide To Robots.txt Files
    * Robots Text File - robots.txt

3. Proper Use of the ALT Attribute

The <alt> attribute should be used to describe an image, not to spammed with keywords that have nothing to do with the image.
Why? Because while it's true that search engine spiders cannot read images, they can however read the <alt> attribute, and having it spammed with keywords that are totally irrelevant to the image will make Google aware of what to derank you for.

Here's some more information about the alt attribute:

    * Don’t Optimize Your ALT Tags For Google!
    * Why you should care with the image ALT attribute

4. Anchor Text of Links

The anchor text is the text inside your <a> tags that links to other pages. Wether they're incoming or outgoing links, it's important for the anchor text to contain a description of where the link is taking the visitor. This is even more important for search engines because it tells its crawlers where the link is going.

So avoid using words like "Click Here" as an anchor text as it can hurt both your website and the website you're linking to. One more thing to keep in mind is to keep the characters in your anchor text under 55.
5. Quality of Inbound and Outbound Links

While most web developers know that having many web sites link to your can boost your rankings, a lot of them don't know that the quality of the websites linking to your websites plays a vital role in your website's page rank. Getting links for random dofollow blogs has a way smaller impact than if a website with a high pagerank links to your website in an article.

Who you link to matters, as Google warned webmasters that they can be penalized if they link to spam websites. Linking to really bad websites (malware injecting websites etc.) can easily get your site removed from Google's search engine results pages(SERPs). One thing to keep in mind is that Google's spiders might not follow all of your links if you have over 100 unique outbound links on a single page.

More articles about linking:

    * Free Link Building Tips To Market Your Website Online
    * How To Get Quality Links The Competition has

6. Proper Use of Header Tags

<h1>, <h2> tags etc. should be used when appropriate. Don't be using <h2> tags as a paragraph or using <div> class="title"</div> to display the title of your page or something.

Here's a few things to keep in mind when using header tags:

    * only use one <h1> tag per page
    * you can use as many <h2> - <h6> tags as you like in your pages
    * search engine crawlers only read basic html

More articles about header tags:

    * How To Use Tags – Proper Use Of H1, H2, H3, H4, H5, H6 Elements
    * How to optimize keywords in header tags.

7. Importance of the First Paragraph

Your first paragraph is the most important paragraph in your page. This is because it's the first paragraph search engines scan and they assume that it's somewhat of a summary of the page/article. That's why it's essential to have the most important keywords of your page in the first sentence or two.

If you're using the All in One SEO Pack plugin for WordPress, the plugin will automatically take the content from your first paragraph and place it in the meta description, which is the text that search engines display under the title of your page.
8. Ensure Your Site is Accessible

An accessible website should ensure that its content can be successfully delivered as often as possible. The functionality of pages, the uptime of the server, validity of HTML elements are all parts of site accessibility. If these points are either ignored or faulty, both your visitors and search engines will select other websites to visit.

Use tools like:

    * Are My Sites Up?
    * Link Validation Spider

To know if your site contains broken links or when your site is down.

9. Use SEO Friendly URLs

The URL of a page should be descriptive so both the users and search engines have an idea what the page they're being linked to consists of. SEO Friendly URLs also have the benefit of serving as their own anchor text when copy pasted to forums etc. due to URL having the keywords of the page in its URL. These type of URLs usually rank higher in search engines than pages with a URL like example.com/p=981489894.

Furthermore, when using Dynamic URLs try to keep your dynamic parameters under 2 or else the chance is high than it might not get crawled by search engine spiders unless they're perceived as very important(ie. have a large amount of inbound links).

More articles about SEO Friendly URLs:

    * Dynamic URLs vs Static URLs
    * Optimize Your URL For Search Engines


10. Site Usability

If your website is cluttered with ads and has a terrible layout, accessibility, navigation and low quality of content, chances are that you'll get less people linking back to your site than one that has better usability than yours, thus resulting in lower page ranking.
If your website was designed in the 90s you seriously need consider hiring a web designer to redesign your website.

Take a look at the following example which I took from SeoMOZ.org.
These examples clearly show the impact a decent design has on the way users perceive the website. Users are more likely to buy from Haworth's Furniture because the site just gives a more trustworthy vibe than Workplace Office's website. Furthermore, people are more likely to tell a friend about Haworth's website because it just has better usability and seems more trustworthy than Workplace Office's website.

While a nice design doesn't have a direct impact on the rankings of a page, it will indirectly influence it due to users linking back to the site, trusting it etc.

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10 Basic SEO Tips Every Web Developer Should Follow

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What is off page seo?

 SEO stands for search engine optimization. Off page SEO  is doing things off site to improve your sites search engine rankings. The only thing you can do off site to incraese your rankings is build up more links. More links will generally lead to better Google PageRank and better search engine rankings.>

When you are trying to get more links you need to think about quality, not all links are created equal and links from low quality sites will have little or no impact on your rankings. The best types of links that you can get are from trusted sources such as universities, newspapers and even some of the top notch directories such as dmoz and Yahoo.

It is sometimes difficult to spot the good links; here are a few questions you should ask yourself when you are looking at sites or pages to get links from:

• Is this site or page relevant to what I do?
• Is this site linking out to any low quality off topic sites?
• Is this site or page going to send the right sort of traffic?
• Is this site or page ranking well in the search engines?
• Does this site have a lot of links from other websites?

Another important factor is the way that the sites link to you, sites that use the rel=nofollow tag to link to you or sites that use a redirect to link to you will not help you, also the search engines look at the text that links to you, if you are trying to rank for the phrase blue widgets and you can get a site to link to you including that phrase in the text or alt tag of the link then that is going to help you to rank higher for that particular phrase.

Take these things into consideration, then check out our link building articles and you are on your way towards good off page SEO and good rankings in the search engines.

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seo link building

Link popularity is the main factor major search engines use to rank web sites. This makes link building an integral part of any effective search engine optimisation strategy. Our link building services are designed to establish and improve your website's link popularity.

Our seo resources section provides all the information, help and advice you need to launch your own successful link building campaign. It includes detailed information about link building, useful link building tools, web directory lists and article site lists you can use to build links, but maybe you do not have the time to do link building for your website?

Let us build your links while you do what you do best, building your business. We will handle every aspect of your link building campaign, from start to finish.

Our link building services use only ethical techniques. We do not employ any method that could violate Google's Guidelines, Yahoo Guidelines or MSN's Guidelines.

Where should you start with our Link Building?

Our manual web directory submission service represents the best value for money, building the most amount of links to your site. Following completion of your web directory submission, our on-going link building service will build over 80 links to your website every month.

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Naveen jindal (SEO)

Created by Naveen Jindal

Address:-Gali no-5,Vinod nagar,Mill gate,hisar(Haryana),INDIA
contact no.:-9034349989

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Meta Tags

Meta tags allow the owner of a page to specify key words and concepts under which the page will be indexed. This can be helpful, especially in cases in which the words on the page might have double or triple meanings -- the meta tags can guide the search engine in choosing which of the several possible meanings for these words is correct. There is, however, a danger in over-reliance on meta tags, because a careless or unscrupulous page owner might add meta tags that fit very popular topics but have nothing to do with the actual contents of the page. To protect against this, spiders will correlate meta tags with page content, rejecting the meta tags that don't match the words on the page.

All of this assumes that the owner of a page actually wants it to be included in the results of a search engine's activities. Many times, the page's owner doesn't want it showing up on a major search engine, or doesn't want the activity of a spider accessing the page. Consider, for example, a game that builds new, active pages each time sections of the page are displayed or new links are followed. If a Web spider accesses one of these pages, and begins following all of the links for new pages, the game could mistake the activity for a high-speed human player and spin out of control. To avoid situations like this, the robot exclusion protocol was developed. This protocol, implemented in the meta-tag section at the beginning of a Web page, tells a spider to leave the page alone -- to neither index the words on the page nor try to follow its links.

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Building a Search

Searching through an index involves a user building a query and submitting it through the search engine. The query can be quite simple, a single word at minimum. Building a more complex query requires the use of Boolean operators that allow you to refine and extend the terms of the search.

The Boolean operators most often seen are:

    * AND - All the terms joined by "AND" must appear in the pages or documents. Some search engines substitute the operator "+" for the word AND.
    * OR - At least one of the terms joined by "OR" must appear in the pages or documents.
    * NOT - The term or terms following "NOT" must not appear in the pages or documents. Some search engines substitute the operator "-" for the word NOT.
    * FOLLOWED BY - One of the terms must be directly followed by the other.
    * NEAR - One of the terms must be within a specified number of words of the other.
    * Quotation Marks - The words between the quotation marks are treated as a phrase, and that phrase must be found within the document or file

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What Do You Need To Know About Google Analytics

Not many are aware of certain aspects that ensure your search engine optimization success and this is where it is imperative to know that Google has all it takes to make a great business plan for accomplishing success.
To ensure online businesses and users a venue to satisfy their concerns / needs and make sure that the loyalty base is well maintained, Google is known to provide some essentials tools for free, a good example would be of Google Analytics.

This tool is known to help small businesses by providing online stats that are extensive in presenting all the moves and their respective outcome that can possibly the outcome, in actual this free tool Google Analytics help businesses to plan their future business prospects / plan.

Follow the easy step by step approach to make the most out from Google Analytics:

-> Start the process by free sign up with Google Analytics.
-> As soon as you sign up Google is programmed to gather concerned data.
-> Identify and learn the types of reporting that Google Analytics have to offer Marketer, Executive and Webmaster.
-> These types have difference in them for reporting but all have a comprehensive stats compilation to help you understand online users and their requirements.
-> Furthermore you are presented with an option of Content Optimization and Search Engine Marketing Optimization.

Simple but yet effective reporting enable you to compare and decide which path is right for you and which is not, analyzing and strong reporting show how online users start their journey from the very scratch by searching for precise keywords and ending to those online websites which have attained to Google Search Pages top rank.

Therefore, it is essential to learn the very in & outs of Google Analytics and to make it useful it is also important that you have a Google AdSense account. Remember, Google Analytics provides you detailed report for visitors on your site and any who have retuned, performance of your online presence, the locality of your visitors.

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WHAT IS A PPC CAMPAIGN FOR?

PPC (Pay-per-Click) is a multifaceted, iterative and collaborative which is used by many online businesses to satisfy their online marketing requirements; three distinct but interrelated aspects are covered by a pay per click program.

1)      Advertisers

2)      Searchers

3)      Engines


ADVERTISERS: Businesses / advertisers are provided with an opportunity to present themselves to online users who are actively involved in online activities. Presenting online audience with an attractive and clear message / advert will definite help to attract customers.

SEARCHERS: Recent findings show that there are more chances to attract online users through paid search ads than any other digital advertising form and this is where you are to know that general perception is to provide things what online users are searching for.

ENGINES: The search engines have to cater the needs of advertisers and searchers, as one work as a revenue generation for them and other plays out to be the indirect users as searchers acquiring the utmost results of locating / finding products or services of their choice.

Pay-Per-Click Marketing

Well, that is what makes the search engines ideology but how would you settle down when thinking to venture in an online business. The most effective technique to adopt which allows to settle down quickly is through PPC Marketing.

Therefore, starting with PPC would be to identify the keywords or key phrases, search and identify the appropriate keywords which help in creating an effective, winning AdWords campaigns and this is where it is essential to identify winning keywords.

The true reward is achieved when the search engines gives incentives to those advertisers who successfully plan and execute their objectives with organized well thought Pay-per-click campaigns which at a result will attract more online users.

Thus, using PPC (Pay per click) management technique it is of extreme importance that you take an equal time and effort for identifying the appropriate keywords which will help you to achieve your online business within no time.

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Search Engine Optimization

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What is an IP address?

Your IP address is one of 4.3 billion unique numbers that identifies your computer on the internet. Learn the different IP classes and why businesses and government get different numbers.

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How does any spider start its travels over the Web?

 "Spiders" take a Web page's content and create key search words that enable online users to find pages they're looking for.




 The usual starting points are lists of heavily used servers and very popular pages. The spider will begin with a popular site, indexing the words on its pages and following every link found within the site. In this way, the spidering system quickly begins to travel, spreading out across the most widely used portions of the Web.

Google began as an academic search engine. In the paper that describes how the system was built, Sergey Brin and Lawrence Page give an example of how quickly their spiders can work. They built their initial system to use multiple spiders, usually three at one time. Each spider could keep about 300 connections to Web pages open at a time. At its peak performance, using four spiders, their system could crawl over 100 pages per second, generating around 600 kilobytes of data each second.
Keeping everything running quickly meant building a system to feed necessary information to the spiders. The early Google system had a server dedicated to providing URLs to the spiders. Rather than depending on an Internet service provider for the domain name server (DNS) that translates a server's name into an address, Google had its own DNS, in order to keep delays to a minimum.
When the Google spider looked at an HTML page, it took note of two things:

• The words within the page
• Where the words were found

Words occurring in the title, subtitles, meta tags and other positions of relative importance were noted for special consideration during a subsequent user search. The Google spider was built to index every significant word on a page, leaving out the articles "a," "an" and "the." Other spiders take different approaches.
These different approaches usually attempt to make the spider operate faster, allow users to search more efficiently, or both. For example, some spiders will keep track of the words in the title, sub-headings and links, along with the 100 most frequently used words on the page and each word in the first 20 lines of text. Lycos is said to use this approach to spidering the Web.
Other systems, such as AltaVista, go in the other direction, indexing every single word on a page, including "a," "an," "the" and other "insignificant" words. The push to completeness in this approach is matched by other systems in the attention given to the unseen portion of the Web page, the meta tags.  Learn more about meta tags on the next page.

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Web Crawling

When most people talk about Internet search engines, they really mean World Wide Web search engines. Before the Web became the most visible part of the Internet, there were already search engines in place to help people find information on the Net. Programs with names like "gopher" and "Archie" kept indexes of files stored on servers connected to the Internet, and dramatically reduced the amount of time required to find programs and documents. In the late 1980s, getting serious value from the Internet meant knowing how to use gopher, Archie, Veronica and the rest.

Today, most Internet users limit their searches to the Web, so we'll limit this article to search engines that focus on the contents of Web pages.

Before a search engine can tell you where a file or document is, it must be found. To find information on the hundreds of millions of Web pages that exist, a search engine employs special software robots, called spiders, to build lists of the words found on Web sites. When a spider is building its lists, the process is called Web crawling.

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Internet Search engine

Internet search engines are special sites on the Web that are designed to help people find information stored on other sites. There are differences in the ways various search engines work, but they all perform three basic tasks:

• They search the Internet -- or select pieces of the Internet -- based on important words.
• They keep an index of the words they find, and where they find them.
• They allow users to look for words or combinations of words found in that index.

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The Parts Of A Crawler-Based Search Engine

Crawler-based search engines have three major elements. First is the spider, also called the crawler. The spider visits a web page, reads it, and then follows links to other pages within the site. This is what it means when someone refers to a site being "spidered" or "crawled." The spider returns to the site on a regular basis, such as every month or two, to look for changes.

Everything the spider finds goes into the second part of the search engine, the index. The index, sometimes called the catalog, is like a giant book containing a copy of every web page that the spider finds. If a web page changes, then this book is updated with new information.

Sometimes it can take a while for new pages or changes that the spider finds to be added to the index. Thus, a web page may have been "spidered" but not yet "indexed." Until it is indexed -- added to the index -- it is not available to those searching with the search engine.

Search engine software is the third part of a search engine. This is the program that sifts through the millions of pages recorded in the index to find matches to a search and rank them in order of what it believes is most relevant. You can learn more about how search engine software ranks web pages on the aptly-named How Search Engines Rank Web Pages page.

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How to search engines works

The term "search engine" is often used generically to describe both crawler-based search engines and human-powered directories. These two types of search engines gather their listings in radically different ways.

Crawler-Based Search Engines
Crawler-based search engines, such as Google, create their listings automatically. They "crawl" or "spider" the web, then people search through what they have found.
If you change your web pages, crawler-based search engines eventually find these changes, and that can affect how you are listed. Page titles, body copy and other elements all play a role.

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